what exactly does a digital marketing manager do, and what skills are required in a competitive and rapidly changing market? That’s what we’re going to show you next!
In recent years, marketing was considered an unimportant area, even a luxury for many companies. However, views are now changing, as strategy is now considered effective and fundamental. As a result, many companies are looking for professionals in this field, and managers providing digital marketing services are one of them.
How Important Are Digital Marketing Managers In A Company?
A marketing manager is a specialist who manages the entire marketing team of a company, from assistants to analysts.
This specialist is very important to the company because he or she develops the marketing strategies to be used and the procedures to be followed when developing these strategies.
These strategies can have various objectives, such as positioning the brand as an authority in the market, increasing awareness, increasing leads, and increasing sales.
They also consist of analyzing the company’s clientele and their needs in order to meet their expectations and demands through the development of new products and services.
Digital Marketing Manager Roles
To understand the essential skills and competencies of a digital marketing manager, it is important to first understand what they do.
Marketing managers manage the marketing of products and services. Depending on the company, they may be responsible for a single product or a series of different products/product categories (usually in smaller companies or organizations).
The product marketer is responsible for all marketing messages (planned and unplanned) created and delivered for that product. Whether it’s a TV commercial, a press campaign, or a public mistake by a senior product engineer, you are responsible for approving and addressing these items.
The best way to understand what this job entails is to read the marketing manager job description.
In a nutshell, the Digital marketing manager must.
- Develop a multi-channel marketing plan.
- Evaluate the results of marketing initiatives. Liaise with various departments responsible for the product, such as technology, production, finance, and sales.
- Proactively evaluate and identify new marketing opportunities.
- Manage long-term strategic objectives.
Key Skills And Competencies Of Digital Marketing Managers
Marketers must possess both qualitative and quantitative skills. They must be able to see the big picture without losing sight of the details. The complexity of a marketer’s job requires them to see the big picture and think in broad strokes.
Regardless of industry or sector, to be a marketer, you need the following skills and competencies
The Digital Marketing Manager Must Have Curiosity
This is one of the essential characteristics of the profession. Indeed, people who are curious about a particular subject can learn more easily and come up with good ideas. Since marketing is a modern and fast-moving market, marketers need to make an effort to understand what is happening on a global scale.
In addition, curiosity helps them analyze the market, understand the competition and develop creative activities.
They Must Possess Analytical And Critical Thinking Skills
Critical thinking, which involves analyzing situations and proposals and judging their validity, is the foundation on which management professionals build their careers.
Today, many managers feel a real need to strengthen their organizations with people who have strong critical thinking skills.
Critical thinking leads to creative thinking, which in turn leads to problem-solving.
In marketing, this means questioning your assumptions and digging deep to fundamentally understand your conclusions.
This is what employers expect from their leaders. If you work in a creative industry, the marketing manager or director (or chief marketing officer – CMO – if you’re a company) must have this key skill.
Leadership And Resilience
Any professional who leads a team must be able to lead others. How to involve the entire team in marketing projects and get the best out of everyone is a skill that marketing managers must possess.
In addition, the ability to handle external pressure to get things done is also essential. Marketers are constantly held accountable for deadlines and results.
They must make quality connections, position the brand, engage the audience, and achieve all the goals set for each project.
They Must Be Aware Of Different Technologies
Marketers must view digital marketing trends and technology as new opportunities. Therefore, it’s important to understand and test different digital marketing tools to see if they can help them create innovative marketing products or even facilitate their team’s processes.
Excellent Knowledge Of Other Languages
Because marketing is a topic that is discussed at conferences, seminars, and publications around the world, marketers need to be able to speak other languages. This way, they can keep their knowledge current and establish partnerships without language barriers.
Marketers Must Be Detail-Oriented
Marketers need to see the big picture, but conversely, they also need to be determined and tenacious in their attention to detail.
The job of the digital marketing manager is to capture the vision of the project and communicate it to the team. Being able to communicate the vision in detail can make the difference between a mediocre project and a better outcome.
This skill is also useful when reviewing pre-launch data and approving promotional materials. Detail-oriented marketers can spot mistakes that others may not have noticed. They can also find data points that aren’t obvious at first glance.
It’s no surprise that “attention to detail” is a key requirement in most marketing manager job descriptions.
Marketers Need To Have Analytical Skills
The most significant change in the culture of marketing teams today is the adoption of an analytical marketing approach. This shift in marketing from qualitative to quantitative has made analytical skills a necessity for marketers.
In a marketer’s job description, words like “analytics,” “measure” and “metrics” appear everywhere.
In a data-driven world, successful marketers tend to be analytical thinkers. They know the value of the vast amount of data available today and are keenly interested in what that data can tell them about consumer behavior and the effectiveness of various marketing techniques.
Good managers also know business marketing statistics to identify trends and patterns that can be used to successfully improve business operations.
Be Persuasive
A good digital marketing manager not only has excellent interpersonal skills but also combines analytical thinking with creative problem-solving skills. This allows the team to come up with innovative ideas and marketing campaigns to grow the business.
The key to this is persuasion and influence. Can you persuade people to buy your product? How can you convince other team leaders that your idea is the best? The key is not to disagree, but to identify and prove what you are doing.
They Need To Have Sales Skills
One of the drawbacks of moving to digital marketing is the apparent separation of sales and marketing. With the advent of SaaS, it’s now possible to go from awareness to decision-making without having to go to a salesperson.
As the marketing funnel gradually expands, future marketers must also develop their sales skills. This will build the marketing funnel and prepare qualified leads for future sales.
In addition to converting prospects into customers, persuading and influencing others is another sales skill. Interpersonal selling skills are more important in a position where you are often in contact with subordinates and department stakeholders.
Marketing Managers Must Have An Eye For Detail
Marketing managers need to see the big picture, but conversely, they also need to be determined and tenacious in their attention to detail.
The job of the digital marketing manager is to capture the vision of the project and communicate it to the team. Being able to communicate the vision in detail can make the difference between a mediocre project and a better outcome.
This skill is also useful when reviewing pre-launch data and approving promotional materials. Detail-oriented marketers can spot mistakes that others might not notice. They can also find data points that may not be apparent at first glance.
It’s no surprise that “attention to detail” is a key requirement in most marketing manager and social media consultant job descriptions.
Dealing With All Kinds Of “Outside Noise.”
Creative marketers have a wide variety of tasks and responsibilities. All of them involve “outside noise” from inside and outside the project.
Good managers know how to manage this noise (and especially the problems) and keep their team aligned and focused on the deadline. They know how to step back and focus on what needs to be done. Most importantly, they can balance the issues, keep the team together and get the job done.
To Conclude
Today’s manager who doesn’t have all these skills isn’t always doomed to fail. He will, however, find it increasingly difficult to sustain performance and identify marketing opportunities.
The good news is that learning these skills is easy and affordable. Technical knowledge, sales skills, analytical skills – there are plenty of educational resources to learn all of these and more.
Chances are, marketing managers will have to do a good job of “faking it until they make it”.
The takeaway from this article is that
A digital marketing manager manages the entire process of marketing a product or project. The marketing competency framework describes the skills that marketers need to be successful. Specialized skills such as data analysis and technical knowledge are increasingly important for marketers. Successful marketers are typically critical thinkers who can see the big picture while paying attention to the details. Moreover, if you are looking to hire digital marketing expert, Rankster Tech, a digital marketing company is here to help you.
