If you own your own business, you already know the importance of social media. However, it’s important to note that just being present is not enough to get results. You also need good paid or free social media management tools.
This way, you can use social media trends more strategically and continue to attract new customers.
With the right social media management tools, you can create content that is relevant to your audience, measure and quantify the feedback you receive, and gauge the impact of your posts.
All of this can help strengthen your brand and attract quality customers. Let’s dig out the details of all the best free social media management tools.
Top 6 Free Social Media Management Tools To Make Your Work Easier
1. Buffer: Best Marketing Tool
Small businesses and individuals use Buffer, an easy-to-use social media management application, to increase social media engagement and outcomes.
They provide several solutions to facilitate team collaboration, easy landing pages, analytics, publishing, and engagement. Moreover, their products have been carefully designed and refined to help marketers and social media teams work more effectively and efficiently.
Pricing: Always a free program. Paid plans have a 14-day free trial and start at $6 per channel per month.
Unique Value: Their customers appreciate the clarity and intuitiveness of their tools, the friendliness and speed of our customer support, and the value of content.
If you think Buffer fits your needs, give it a try and see the difference it can make to your social media management.
2. Sendible: Manage Social Media At The Scale
One of the greatest free social media management tools now on the market, Sendible has functionality for all kinds of users. All of the main social media platforms, including Twitter, Facebook, Instagram, LinkedIn, Pinterest, and YouTube, are accessible with Sendible.
Sendible doesn’t just make social media posts. Additionally, you may produce and plan material for Facebook and Google My Business advertisements, as well as blogging sites (WordPress, Tumblr, Medium, and Blogger). It is the perfect tool for all business users because of this.
Sendible delivers comprehensive information on published material and makes it simple to simultaneously schedule content for several channels. You may quickly produce social media reports to send to clients using pre-built report templates.
Advice: To learn how your social audience views the content you produce, use Sendible’s sentiment analysis and adapt your strategy as necessary. You can also use social tracking to see if your engagement goals are met. This feature lets you know every time someone mentions you and you can respond immediately.
3. Hootsuite: A Great Analytics Tool
Hootsuite is not only one of the most popular free social media management tools, but it also offers a very comprehensive free version. It has been active for more than ten years and provides a huge variety of services for teams, bloggers, and even small business owners.
You may publish content on Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube channels using Hootsuite.
Tip: If you provide your WordPress login information, the free edition of Hootsuite also allows you to post to WordPress blogs. Hootsuite is a fantastic all-in-one content dashboard a result.
Hootsuite makes it very easy to add social media and schedule content, and you can easily see the content you’ve posted. The user interface feels a bit dated compared to tools like Buffer and Sendible, but most of the features work very well, as long as they are effective.
Tip: Hootsuite doesn’t have a complete social media inbox, but you can still keep an eye on and respond to information without leaving the program. You can save a ton of time by doing this when managing social media.
Another feature of Hootsuite is that, unlike other free social media management tools, it provides analysis of all social media content, not just what is posted on the platform. This makes evaluating the effectiveness of your strategy simple. However, only paid plans can access this function.
4. Circleboom Publish: Social Media Scheduler
Circleboom Publish supports Twitter, Facebook, Instagram, Pinterest, LinkedIn, and Google Business accounts as the complete social media management solution. The same straightforward Circleboom interface can be used to connect and manage many accounts on different social media sites. Intuitive scheduling tools allow you to schedule your social media posts to be published immediately or at a later date. Queue scheduling also allows you to send social media posts continuously at specific times.
Canva, Unsplash, and Giphy are integrated tools that help users easily organize their social media posts. Canva comes with social media templates for each platform, so there is no need to worry about image size requirements Circleboom Your social network posts can be improved with photographs, animations, filters, effects, typefaces, and many other helpful components and features using Publish.
Last but not least, you can connect numerous RSS feeds to your account. You may update your social media profiles and create articles in this manner while you sleep. You can also use the “Article Discovery” feature to find interesting articles from authoritative magazines worldwide that match your interests and share them with your audience.
5. Sprout Social: All-In-One Social Media Management Platform
Sprout Social unifies many social media tools into one platform, from social media planning to tracking and reporting, similar to Hootsuite.
One of the few social media management solutions with customer relationship management (CRM) capabilities is Sprout Social. You can better serve and interact with your consumers if you have a thorough picture of their profile.
Special Value: Great testimonials are the most frequent form of praise for Sprout Social that we receive. These reports are so stunning and excellent that many social media experts download them and send them to their superiors and clients without any editing.
6. Zhoo Social: Best Tool Having Variety Of Features
By helping you to make the most of your brand on social media, Zoho Social may greatly aid in the expansion of your company or even your entire organization. The tool has a range of features that make tracking the performance of your social channels easy and simple.
Zoho gives you the ability to schedule your posts around your schedule or extend your reach by allowing Zoho to predict when your followers will be most active. The tool supports a content calendar, allowing you to view your posting schedule and organize it according to your preferences. Tracking posts in Zoho Social is no longer a daunting task. Multiple input fields alert you to the most important posts across all channels. Best of all, you can understand what your audience is thinking with a host of analytics tools, including Facebook ads, CRM integration, and advanced reporting features.
Price: Zoho Social offers several affordable plans for individuals, businesses, and organizations, ranging from $15 to $400 per month. Each plan includes several features to meet specific market needs. You can start with a free trial of any of these plans and consider paying after the trial period.
Why Are These Tools Important For Businesses?
They allow companies to instantly see how their audience reacts to actions such as campaigns, products, services, and consumer complaints.
Social listening is essential for businesses with an online presence. It is also our goal.
Here’s what social listening these free social media management tools can do for businesses
- Keep an eye on social media profiles.
- Examine marketing initiatives.
- Keep an eye on all discussions involving your brand.
- Develop a customized social media strategy tailored to your target audience.
- Identify hot topics and discover new market opportunities.
- Conduct market research in niche markets.
- Improve public relations and customer support.
- Use user-generated content to create marketing campaigns based on consumer needs.
- Determine the best time to make specific announcements and statements.
- Identify and convert unbranded, irrelevant brand mentions into links.
- Identify and resolve crises.
Platforms for brand monitoring frequently provide a variety of services, including social listening, social monitoring, data analysis, content curation, and the generation of campaign content.
Both free and paid tools are available. However, this research solely highlights the free social media monitoring tools. Right social media management is very vital to strengthen the business’ online existence. For this purpose, you must know the social media management cost to remain within your budget.
Utilize All Free Social Media Management Tools Right Away.
Social media management tools are essential for businesses that want to build their brand, attract customers and reach their target audience.
However, they are especially important for small and medium-sized businesses (SMBs), as they can get closer to their customers without cost or investment. Moreover, if you want expert help with social media management, contact Rankster Tech today.