In 2021, eCommerce sales generated nearly $900 billion. It’s easy to determine that starting an eCommerce company is profitable in various situations.
Naturally, you’ll need to choose the right platform when selling online products to be able to hit the metrics you want to achieve.
Shopify is an application that lets users build their own stores online. It comes with various functions and features, along with an intuitive interface. It is an excellent choice for those looking to sell their products online. But there are pros and cons of Shopify that you should consider.
Let’s look at everything you should know about the advantages and disadvantages of Shopify.
What Are The Pros And Cons Of Shopify?
In any decision-making process, it is crucial to consider the benefits and drawbacks that a specific strategy or tool can provide your company.
When it comes to platforms for e-commerce, the situation is the same, and this is a critical task so that you can analyze your decision thoroughly and, in the end, it proves to be the correct choice.
We’ve already developed this aspect to make it easier for you to plan to make your planning more accessible.
We have separated the pros and cons of Shopify to ensure that your choice is right and the results for your business are always the best they can be.
Check it out!
Shopify has helped entrepreneurs establish their businesses since 2006 by offering the platform for e-commerce to sell their goods online as well as in person. It has grown to become the most popular platform for e-commerce around the globe, with over 500000 merchants using it to run their online stores.
It’s not surprising that this platform is now an option for many online companies because of the benefits of Shopify.
It’s Easy To Get Started
Shopify is a breeze, to begin with. All you have to do is set up an account, select the template, and include your products.
You don’t require programming expertise, design skills, or design experience. This is ideal for those who need to get their business in operation as quickly as they can.
You Have Access to a Wide Range of Features
It is easy to add items, manage inventory, arrange to ship, and even create discount coupons by using Shopify’s default capabilities. In most cases, you’ll be able to find the features you’re seeking when it comes to adding features to your shop.
Shopify also has more advanced features for those who require more specific requirements like B2B or wholesale integration.
While discussing the pros and cons of Shopify, first remember it is well-known for its user-friendly platform. Its interface is simple to use, which can be a significant factor in its effectiveness as an eCommerce business platform. This has led to many successful stories for the business and established it as a platform that people have come to trust.
As we’ve mentioned before, this is the ideal option for those who are brand new to selling on the internet.
Access to Many Payments Processors
Shopify allows you to utilize many payment processors like PayPal, Stripe, and Shopify Payments. This makes it easier for the customers you sell to pay for orders.
The more straightforward the checkout process is, the more incredible sales you can make. The ability to connect with a wide range of processors for payment is among the most significant Shopify advantages to remember.
A Large Number of Available Themes
Shopify provides a wide range of themes you can utilize to design your online store. You will likely be able to find an appropriate theme that matches your brand and products.
The look and feel of your shop will play an essential role in attracting the eye of your customers.
Excellent Site Speed Performance
Most of us won’t be willing to stand in line (unless we need to wait) for more than 15 minutes just to shop. Also, the majority of customers at least aren’t likely to revisit a site that loads slowly or leaves the checkout line occupied.
We’re confident that you do not want to miss 50% of your potential sales, which is why having a website with excellent performance is crucial for any online store. We ran some tests on the version on a Shopify website, and the results were remarkable.
Extraordinary Marketing Tools
Shopify has no limitless choices regarding search engine Optimization (SEO). In addition to having clear and simple-to-track code, it also allows users to add custom tags and even an overview of the page.
Then we discovered the marvel of designing advertising campaigns on my Shopify dashboard. Since we work on different platforms simultaneously, we can definitely appreciate the benefits of having everything all in one location.
We’ve never seen anything as good or extensive on other websites until now. We were blown away by the quality of it. So, go look for the best Shopify development services for the best website. Rankster Tech is one of the top companies in the US whose developers are experts in developing the best Shopify apps.
As above, when we talked about the possibility of running marketing campaigns you can manage right from the Shopify dashboard, we were eager to make this information available that Shopify provides. Shopify is not just a tool to help create a store that you can market and sell; it also expands your business’s reach. It also lets you connect with other channels.
The system displays an incredible mental maturity which includes safeguarding and taking care of the customer and supporting him in the most effective way to ensure the business is booming. The concept transmits positive energy, even between service providers, we believe.
Actually, Shopify encourages you to make the most of every channel to boost sales. It is possible to connect your Shopify store on Facebook or to Amazon, Pinterest, or even mobile apps you create. That’s why you must know the pros and cons of Shopify.
Although Shopify certainly has its advantages, it also has some drawbacks that should be considered. We’ve listed a few disadvantages of Shopify, including one of the main draw outs being the limitation of features and the possibility of customization.
You’re Limited in Terms of Design Customization
While Shopify provides a wide variety of themes, they have a limited amount of customization for design. If you are looking to make significant changes to the design and experience of your store, you’ll require the assistance of an artist to help to do this.
Based on the complexity of your store’s online design, it could or might not be a problem. If you must engage a designer, it is essential to hire Shopify web design experts in case you want to customize the most exemplary aspects of your website.
A poorly designed website can discourage potential customers from interfacing with your company. In this case, they may go to a competitor’s website instead and not return.
An unprofessionally constructed Shopify website may also negatively impact search engine optimization, which you shouldn’t ignore for your business. This is why it is essential to seek an SEO expert, even if just to assist you in your technical SEO and the initial strategy for content to ensure tremendous success.
It Can Be Expensive
You must pay a monthly cost for access to it. You have to be able to pay a premium for features you would like to utilize. If you handle it correctly, this shouldn’t be a problem because you’ll earn more money with the parts you buy. Consider it an investment in the future for the eCommerce business. This is one of the major disadvantages in the list of pros and cons of Shopify.
Payment Processing and Transaction Fees
Shopify has a transaction cost for each sale you make. It is a charge you must pay to access Shopify.
The amount charged depends on the plan you select; however, the fees could catch the user off guard if they do not clearly understand what you’re paying.
No Access to Email Hosting
Shopify doesn’t include email hosting as part of its plans. You’ll need to choose a different service provider to create an address to email for the shop.
Although it’s a simple procedure, it’s an additional expense you must consider in your budget overall. For example, services like Google email hosting cost about $10 per month for hosting an email address with @yourdomain. Don’t make the error of thinking that Shopify will handle any other expenses.
No Access to Marketing Automation
However, Shopify does not offer marketing automation tools in its plans. This means you’ll need to choose a different service like Mailchimp as well as pay a monthly cost for a Shopify app to automatize your marketing.
Automation is among the most crucial tools you can utilize to expand your company. This is why you must benefit from it, even though the platform doesn’t offer its own method that automates marketing.
Verdict: Is Shopify Worth It for You?
In terms of capabilities and features, we believe that Shopify has reached the top quality of business. It is the only place We’ve seen its features, like complete catalogs and services designed to help its customers manage effective online businesses. In the comparison of the pros and cons of Shopify, you will definitely find more pros that you can’t ignore. If you’re well-organized in running your online shop, Shopify is a fantastic alternative.
The amount of automation is astonishing, and you can even run an entire global business through Shopify. In fact, he could even assist you with your finances when you finish each month.
For us, the issue isn’t whether or not this is the right choice for your company or not, but if you’re determined to run an online-based business. If so, then there’s no reason why you shouldn’t try giving Shopify a chance. If they don’t have something in their toolbox, it’s because it’s not a good idea! If you have decided, contact Rankster Tech for astonishing Shopify website development.